Larpcore
Larpcore is a creator agency. We cast internet‑native creators in brand stories people actually want to watch, and treat them like the talent they are.
Now casting
We're building our founding roster for Season 01, and it's free to join. If you make things people actually watch, there's a part for you. If you're a brand, there's a cast waiting.
The cores
Every creator plays a character. These are the worlds we cast in. Each one is open for founding creators right now.
Gymcore
Lifters, runners and hybrid athletes who make discipline look good.
Gamecore
Streamers and players with a chat that actually shows up.
Beautycore
Makeup artists, skincare nerds and GRWM regulars.
Streetcore
Fits, drops and the people everyone ends up copying.
Techcore
Desk setups, unboxings and reviews people trust.
Foodcore
Home cooks, recipe testers and late-night eaters.
Travelcore
Slow travellers and weekend escape artists.
Studiocore
Producers, singers and the playlists people trust.
How it works
Two sides, one table. Brands bring the story, creators bring the character, and we make sure they fit.
For brands
04 steps- 01
Brief us
Tell us the product, the audience and what you want people to do. Fifteen minutes, no deck needed.
- 02
We cast
We shortlist creators whose world your brand already fits, not whoever has the biggest number.
- 03
They play
Creators make it their way, inside your guardrails. No scripts read off a phone.
- 04
See it land
Plain-English reporting on views, clicks and sales, plus what we would do next.
For creators
04 steps- 01
Apply
It's free and takes two minutes. Send your handles and the core you live in. Any size welcome.
- 02
Get matched
We only bring you brands that fit your character. Saying no is always allowed.
- 03
Create
Briefs written by people who watch your content, with room to be yourself.
- 04
Get paid
Fair rates and clear contracts. Our commission comes out of your fee, only after you are paid.
For creators
We don't get paid until you do.
Joining Larpcore is completely free. We take a commission from your fee, and only once a brand deal you've done has paid out. So the only way we win is if you do.
- 01
Free to join
Apply in two minutes. No sign-up fee, no monthly fee, ever.
- 02
No deal, no fee
If a campaign doesn't happen, you owe us nothing. Not a rupee.
- 03
You get paid first
Our commission comes out of your fee, and only after the brand has paid.
Larpcore
- Joining fee
- ₹0
- Monthly fee
- ₹0
- Portfolio review
- ₹0
- Paid course, starter kit
- ₹0
- If there's no deal
- ₹0
We get paid after you do. Always.
Our cut: a share of your fee, taken only after the brand pays you.
Thank you for playing
Promises, not stats
We're new, so instead of big numbers, here's what we hold ourselves to with every creator and brand.
- 48h
Every brief and every application gets a real reply within 48 hours.
- 14d
Creators are paid within 14 days of approved content. Not 90.
- 0
Hidden cuts. You'll always see what the brand pays and exactly what our commission is.
The character is the hook. The core is the trust.
The internet runs on characters. The gym rat, the desk-setup guy, the girl whose GRWMs you watch on mute. People follow them because the act is fun and the person underneath is real.
Larpcore exists for that second part. We match brands with creators whose world they already fit, brief them like collaborators instead of billboards, and let them play it their way. No scripts read off a phone. No placements that feel like a hostage video.
Get inGood questions
What creators and brands ask us first. Anything else, write to support@larpcore.in.
For creators
No. There's no follower count to hit. If your content is good enough that a brand would be proud to be in it, there's a place for you here. A small audience that really watches beats a big one that scrolls past.
Yes. No sign-up fee, no monthly fee, no paid courses or starter kits. Applying and staying on the roster costs you nothing, ever.
We take a commission from your fee on the brand deals we bring you, and only after the brand has paid. The exact share depends on the campaign, and you'll always see it before you agree to anything.
You do. Some brands ask for usage rights as part of a campaign, for example to run your video as an ad. When they do, it depends on that brand's policy, and it's written into the brief and your agreement before you say yes.
Always. We only bring you brands that fit your character, and turning a deal down never counts against you.
Within 14 days of the brand approving your content.
For brands
It depends on the creators and what you need. Send a brief with a rough budget and we'll reply within 48 hours with a cast and a clear quote.
Mostly Instagram and YouTube, plus Snapchat, X and LinkedIn when that is where your audience lives.
Pick your side
Creators, apply for the founding roster. It's free, and we only get paid when you do. Brands, tell us what you're launching. Either way, a human reads it and replies within 48 hours.
Prefer email? hello@larpcore.in
You're in the pile.
We review every application by hand and reply within 48 hours.
Brief received.
We read every brief ourselves and reply within 48 hours.